PPC Online Ad Specialist

LeadCrossing LLC - Burleson, TX 76028

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Description
Are you looking for an opportunity to use your Google Adwords or Facebook Ads knowledge, working with clients in a variety of industries and building a growing brand?

LeadCrossing is looking for individuals that are excited about online advertising and growing companies. If you're looking for a company that cares for their employees, provides personal and professional growth opportunities, then this job might be for you.


Description:

The PPC Specialist is responsible for the coordination of all advertising across multiple channels.

The right candidate will have experience in cross channel advertising and ad optimization including text, audio, video and image content.

The PPC Specialist is a creative marketing mind with the ability to organize projects, and meet deadlines. The ability to interpret analytics and troubleshoot web related technical issues is a plus.

This position requires experience in using digital advertising to support strategic organizational objectives.


Responsibilities:

Create, execute, and analyze paid advertising campaigns.
Manage paid marketing across all channels.
Develop ad strategies that align with short term and long-term marketing objectives.
Review campaigns and optimize campaigns to improve ROI.
Reinforce brand identity through clear ad communication
Edit, proofread and improve ad copy.
Leverage existing and new content to drive more traffic.
Participate in brainstorming with department leadership and key stakeholders.
Analyze advertising metrics to discover new opportunities.
Create and verify data for advertising reports.


Requirements:

Demonstrated experience with digital advertising campaigns (1-3 years).
Experience with major platforms such as Adwords, Facebook Ads, and/or YouTube.
A strong understanding of Google Analytics.
Strong written and verbal communication skills.
Proficiency in creating images and photo manipulation with design platforms such as Adobe Photoshop, Illustrator, and Canva.
Proven experience using social media to distribute and amplify the company's content, manage reputation, develop relationships and drive web traffic.
Ability to identify trends and modify strategies using analytical and quantitative problem-solving.
Familiarity with HTML and CSS a plus.
SEO, graphic design and video marketing a plus.
Familiarity with marketing automation a plus.
Must be willing to drive to our office in Burleson, TX.

About LeadCrossing

LeadCrossing was founded in 2011 as a consulting firm focused on providing marketing consulting to small businesses. Our anticipated growth will open up new positions within the company over the next 12 months.

If you're ready to join a growing team that values collaboration, integrity, and innovation, let's talk!

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